As artists we must realize that consumers have a long-held misconception that "art" should be FREE, or at least not be expensive, unless, of course, the artist is dead! There are some artists/storytellers who believe we need to educate the public regarding all of our "costs" (computer, office space, postage, wardrobe, etc.), in order to convince them (and justify) that we need to be compensated for them. I do not.

I believe that as artists, we must educate the public to only two things: 

"This is what I do for a living."
"There is value to what I do." 

So, how does one decide what to charge? How do you present that initial "offer" to the client? (My usual fee is a bazillion dollars!) How do you respond when the client says they can't pay that much? What do you do when they ask you to do it for free? 

...As this is an imortant subject, it takes a little more space than the Newsletter. Please visit my blog for the whole answer.