Storytellers should do no less. It is important to know who the "masters" are in our industry. Go to see them in live performances, or watch online videos. Study how they craft their stories; how they tell them, what makes them unique. Read about them; find out how they started and what they discovered along their rise to the top of their profession.

Picasso did not paint like the Grand Masters that came before him, but rest assured that he studied them closely before he developed his own unique style.

Storytellers would do well to do the same.